Tuesday, April 24, 2012

Stationary Package

  • the printed pieces that a company utilizes for communication purposes
  • When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently
  • basic stationary package includes: business card, letterhead, and envelope
Business card
  • says something about company: mission, culture, goals
  • tells people how to find you
  • typically includes: logo, company name, employee name, title, phone number, fax number, email address, company address, web address
  • **all business cards must be 2" x 3.5"**
  • margin for business card is 1/4" or 1/8"
Letterhead
  •  printed piece of paper used to send letters/memos
  • typically includes: logo, company name, company address, phone number, fax number, web address
  • must be 8.5" x 11"
  • vertical orientation
  • leave room to write the letter
  • check for unity and accuracy
Envelope
  • packaging that contains the letter/form when being mailed
  • standard #10 envelope
  • typically includes: logo, company name, company address
  • must be 9.5" x 4.125"
  • horizontal or vertical orientation
  • leave room for recipient's address and stamp
  • check for accuracy and unity
  • margins can be 1/4"

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