target audience = the group of people that your work or design is meant to be viewed by
message = what you are trying to communicate through a piece of work
work ethic = how well you work, and how well you can stay on task
employability skills = skills you must have and utilize to get and maintain a job
20/20 rule = every twenty minutes, look at something at least twenty feet away for at least twenty seconds
right-to-know-laws = requires that you are made aware of all of the potential hazards in a workplace; helps you to take proper safety precautions
vector-based graphics = uses points, lines, curves, and shapes to create a higher quality image/graphic
specs/specifications of a project = what qualities the design must comply with
dialog box (within an application) = a secondary window that confirms an action the user has made
palette (within an application) = shows tools a user can use in a specific application
guidelines = they help you create designs and make even shapes, lines, and figures
extensions = an application that branches off of another that aids in the use of said program contextual
menu = a pop-up or pop-out menu that gives you tools to use in a graphic design
clipping mask = a tool used to hide part of a design that the artist doesn't wish to delete, but wishes to not be seen
copyright = exclusive rights granted to a designer that gives only them the right to copy and distribute their work
copyright infringement = not complying with a designer's copyright, and distributing the work without a license
public domain = a piece of work in which the copyright has expired, or there is no copyright; anybody can use the design
hue = the reflected wavelength that we see
primary colors = colors that cannot be created using any other colors; red, blue, and yellow
secondary colors = two primary colors mixed together forms secondary colors; orange, green, violet
tertiary colors = primary colors and secondary colors mixed together; red-orange, yellow-orange, yellow-green, blue-green, blue-violet, and red-violet
neutral colors = what you get when you mix complimentary colors, you get neutrals; they are of very low saturation
continuous tone image = an image with a virtually unlimited range of colors and shades of gray
resolution = the pixel count in digital imaging
file size = the amount of disk space consumed by the file
typography = the art of arranging types for printing or any other use
typeface = an artistic representation on characters
serif = small lines used to finish off a stroke
body type = the plain, normal book type that is used in big passages of text
display type = headlines used to add attention
reverse type = white type on a dark background
point size = the smallest unit of measurement in typography
ligatures = binding or typing up something
ampersands = characters or symbols like & and $
small caps = a capital letter of a particular font that is the same height as x-high letters; capital letters that are about the height of the x line
lowercase = letters that are small
uppercase = letter that correspond with lowercase letters but are bigger
flush left = everything is aligned to the left
flush right = everything is aligned to the right
centered = everything is aligned towards the middle; exerts very formal feel
justified = puts text in box; aligns left and right
lining = numerals are all uniform in height
non-lining = have ascenders and descenders leading = the space in between lines of type
type style = the different forms of a certain font including bold, italics, etc.
margins = the empty space between the edge of the paper and the content; all important elements should remain within the margins
kerning = allows you to change the space between two lines of type
tracking =
concept = something formed in one's mind
final product = what the target audience will eventually see; end result
thumbnail = quick sketches to get your thoughts out of your head and on to paper
initial cap = a larger, decorative capital letter at the beginning of text or a paragraph
