The Creative Process

A series of steps you repeat every time you need to design something

Why do we need this process?

-improves consistency
-ability to plan and time your work

-raises quality of your work

-communicate more effectively and in a more professional way

The Creative Process

1. Research - research the client and the competition and search for inspiration; the more you know, the easier the project will be
2. Brainstorm/Inspiration - striving to be unique and innovative while still following the current trends; ensure a fresh and creative approach (ask yourself these questions: Who is the client and what kind of message am I trying to communicate? What am I trying to tell my audience? What kind of color/style will work for this audience?)
3. Sketch - sketch to get your thoughts out and to work through ideas
4. Execute - implement ideas by combining type and imagery into a well developed composition; utilize design principles and visual organization guidelines to help; try different techniques and explore possible options
5. Critique and Revise - take a step back and look at your design with and objective eye; make sure design effectively conveys the message to the intended audience