Define principles of design?
Concepts used to arrange the structural elements of a composition
What do the principles of design affect?
What do the principles of design affect?
The expressive content, or the message of the work.
What is the principle of repetition?
Repeating some aspect or element of a design
Describe ways that the principle of repetition helps the composition/audience?
Describe ways that the principle of repetition helps the composition/audience?
It help the viewer navigate through the piece and unify separate parts.
What are ways that you can incorporate repetition into your designs?
What are ways that you can incorporate repetition into your designs?
Bold font, thick line, format, certain bullet, color, design element, spatial relationship, etc.
What should you avoid when working with repetition?
What should you avoid when working with repetition?
It's important not to repeat so much that it is overwhelming and annoying to the viewer.
What is the principle of proportion/scale?
The relative size and scale of the various elements in a design
What is the most universal standard of measure when judging size?
What is the most universal standard of measure when judging size?
The human body
How can the principle of proportion/scale be used as an attention getter?
How can the principle of proportion/scale be used as an attention getter?
Unusual scales that are unexpected grab attention
What is the principle of balance?
What is the principle of balance?
The distribution of heavy and light elements on a page
Which kinds of elements/shapes visually weigh heavier/greater?
Which kinds of elements/shapes visually weigh heavier/greater?
The size, shape, and tone affect somethings weight on a page; larger elements appear heavier than smaller elements and irregular shapes look heavier than regular shapes
What is another name for symmetrical balance?
What is another name for symmetrical balance?
Formal balances
Define symmetrical balance?
Define symmetrical balance?
It occurs when the weight of a composition is evenly distributed around a central, vertical, or horizontal axis.
What is another name for asymmetrical balance?
What is another name for asymmetrical balance?
Informal balances
Define asymmetrical balance?
Define asymmetrical balance?
When the weight of a composition is not evenly distributed around the axis
What is the principle of emphasis?
What is the principle of emphasis?
The stressing of a particular area of focus
What happens to a design that has no focus?
What happens to a design that has no focus?
Nothing stands out
What is a focal point and how is it created?
What is a focal point and how is it created?
Area where the eye tends to go first
How many components of a composition can be a focal point?
How many components of a composition can be a focal point?
One, so that attention is drawn to it
What ways can emphasis be created in a design?
What ways can emphasis be created in a design?
Contrasting primary elements with subordinates, and sudden change in direction, size, shape, texture, color, tone, or line
What is the principle of unity?
What is the principle of unity?
The 'wholeness' of a composition
What three ways can unity be obtained?
1. Put objects close to one another in a compostion
2. Make things similar by using similar textures, shapes, etc.
3. Direct vision by a line
What is the principle of variety?
What three ways can unity be obtained?
1. Put objects close to one another in a compostion
2. Make things similar by using similar textures, shapes, etc.
3. Direct vision by a line
What is the principle of variety?
Pertaining to the differences and diversity, making the art interesting
What ways can a designer add variety to a design?
What ways can a designer add variety to a design?
By varying textures, color, and shapes and altering their contrast, tone, and intensity
Why is it important to find the right balance between unity and variety?
Why is it important to find the right balance between unity and variety?
Too much unity can be boring, but too much variety can be chaotic.
What is figure?
What is figure?
The part of the composition we pay attention to, or the design itself.
What is another name for figure?
What is another name for figure?
Positive space
What is ground?
What is ground?
The surrounding area around the figure
What is another name for ground?
What is another name for ground?
Negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
It depends on the abstract relationship; the way the viewer looks at the artwork
Why must a designer consider the composition as a whole?
Why must a designer consider the composition as a whole?
So that the image is fully designs
What is the principle of rhythm?
What is the principle of rhythm?
The continuity, recurrence, or organized movement in space and time
How is rhythm achieved?
How is rhythm achieved?
Through the orderly repetition of any element
What three ways can rhythm occur in a design?
1. Intervals between the elements are similar in size
2. Organic sense of movement
3. A sequence pf shapes through a progression of steps
How does rhythm help a composition/design?
What three ways can rhythm occur in a design?
1. Intervals between the elements are similar in size
2. Organic sense of movement
3. A sequence pf shapes through a progression of steps
How does rhythm help a composition/design?
It helps the viewer's eye through a layout, either directly or subtly
What is the principle of contrast?
What is the principle of contrast?
When two related elements are different
How can contrast help a design?
How can contrast help a design?
Can draw the viewers eye in to the piece and help guide the viewer through it
What is wrong with having too much or too little contrast in a design?
What is wrong with having too much or too little contrast in a design?
Too much similarity becomes boring, but much contrast could be confusing
What is the key to working with contrast?
What is the key to working with contrast?
Make sure the differences are obvious
What are some common ways of creating contrast?
What are some common ways of creating contrast?
Creating differences in size, value, color, type, texture, shape, alignment, direction, and movement
No comments:
Post a Comment