Visual Organization

• Not directing an audience through a design is misdirecting them 

Eye Movement 

• The typical eye moves left to right and top to bottom
• Controlling eye movement within a composition is a matter of directing the natural scanning tendency of the viewer's eye 
• The eye tends to gravitate towards the areas of complexity first
• In pictures of people the eye is always attracted to the face and particularly the eyes
• Light areas of the composition will attract the eye, especially when adjacent to a dark area
• Diagonal lines or edges will guide eye movement

Optical Center

• The spot where the viewer's eye tends to enter the page; slightly above, or exact, mathematical center and just to the left
• It takes a very compelling element to pull your focus away

Z Pattern

• Our visual pattern makes a sweep of the page, generally in the shape of a "Z"
• Effective page design maps a viewer's route through the information; the designer's objective is to lead the viewer's eye to the to the important elements or information

Fonts

• Use no more than 2 fonts on a page or in a composition
• Make sure the fonts used compliment each other
• Avoid all uppercase letters unless it is absolutely necessary
• Choose the right font 
• Calligraphy shouldn't be used as body text
• Use www.typography.com/email/2010_03/index.htm to help pair fonts

• all design involves problem solving

• all the elements must come together to solve problem

The Grid

• organizing content on a page using any combination of margins, guide lines, rows, and columns
• can assist the audience by breaking info into manageable chunks and establishing relationships between text and images
• instituted by modernism
• a grid consists of a distinct set of alignment-based relationships that act as guides for distributing elements across a format
• every design is different; therefore every design will require a different grid structure - one that addresses the particular elements within the design
• a grid is used to help clarify the message being communicated and to unify the elements
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Cave Paintings | 35,000 years ago

What are cave paintings?

Beautiful, detailed, and colorful representations found on the inside of cave walls and ceilings 

Name several common themes found in cave paintings?
Large animals such as bison, horses, and deer; human hands; abstract patterns 

How were these paintings created (tools, pigments)? 
The paints were made from a mixture of water, plant juice, animal blood, soil, charcoal, and hematite. The brushes were a combination of sticks, small stones, leaves, and animal hair. 

What is the most famous cave painting site? When was it discovered and by whom?
 It is in Lascaux, France, and it was discovered by 4 teenage boys in 1940

Post an example of cave painting(s) from this cave.

Why did this cave have to be closed? What was done to satisfy public curiosity?
 Paintings were being damaged by carbon dioxide caused by tourists, the government made a replication

Post an example of cave painting(s) from Altamira cave.
 
In Altamira cave, why do most of the paintings have a red hue?

 

Who discovered this site? How old are the paintings confirmed to be?
Marcelino, A  frenchman, and his daughter Maria
 

What is the oldest known cave painting site? When was it discovered and by whom? 

Post an example of cave painting(s) from this cave.


What was different about the painting techniques at this site?

 

What is "speleology"?

 

What three reasons do archeologists and historians believe prehistoric man created cave paintings?